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To: <ask@izhaksociety.com>
Subject: Can We Trust Cosmetic Claims?
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Date: Thu, 10 Oct 2024 11:35:58 +0000
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From: Julie from Yuka <hello@yuka.io>
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---------?=_97478-7601900686172
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Hello Izhak,
=C2=A0

Many cosmetic products boldly display claims such as =E2=80=9Cnatural,=E2=
=80=9D "clean", =E2=80=9Ccruelty-free,=E2=80=9D or =E2=80=9Chypoallergenic=
=E2=80=9D =C2=A0=F0=9F=8C=B1 These appealing promises often prompt us to pa=
y a premium for these products.

=C2=A0

But, what=E2=80=99s really behind the most common product claims in the U.S=
., and which ones can you actually trust?

=C2=A0

We've debunked the most widespread cosmetic claims for you in our new artic=
le =F0=9F=91=87


[ **Go To Article**](https://r.bm.yuka.io/mk/cl/f/sh/28xHLtxYQ4yZ3yhA7fF9UE=
0uLoYgspwsDJ/MLwEUPlFoFyj "Watch the video")


I hope this will help you make better choices!

=C2=A0

Until next time =F0=9F=98=8A=20
**Julie**
Co-founder


[LinkedIn](https://r.bm.yuka.io/mk/cl/f/sh/28xHLtxYQ4zbPA1RejeOXAI5Dd8Q2jd3=
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lpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=3D"c=
enter" class=3D"r3-o" style=3D"table-layout: fixed; width: 100%;"><tr><td c=
lass=3D"r11-i" style=3D"background-color: #ffffff; padding-bottom: 15px; pa=
dding-left: 20px; padding-right: 20px; padding-top: 30px;"> <table width=3D=
"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentatio=
n"><tr><th width=3D"100%" valign=3D"top" class=3D"r5-c" style=3D"font-weigh=
t: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=
=3D"presentation" width=3D"100%" align=3D"left" class=3D"r12-o" style=3D"ta=
ble-layout: fixed; width: 100%;"><tr><td align=3D"left" valign=3D"top" clas=
s=3D"r13-i nl2go-default-textstyle" style=3D"color: #3b3f44; font-family: a=
rial,helvetica,sans-serif; font-size: 16px; word-break: break-word; line-he=
ight: 24px; text-align: left;"> <div><p style=3D"margin: 0; color: #3c4858;=
 font-family: Arial,Helvetica,sans-serif; font-size: 14px;"><span style=3D"=
font-size: 16px;">Hello Izhak,</span><br><span style=3D"font-size: 16px;">=
=C2=A0</span></p><p style=3D"margin: 0;">Many cosmetic products boldly disp=
lay claims such as =E2=80=9Cnatural,=E2=80=9D "clean", =E2=80=9Ccruelty-fre=
e,=E2=80=9D or =E2=80=9Chypoallergenic=E2=80=9D =C2=A0=F0=9F=8C=B1 These ap=
pealing promises often prompt us to pay a premium for these products.</p><p=
 style=3D"margin: 0;">=C2=A0</p><p style=3D"margin: 0;">But, what=E2=80=99s=
 really behind the most common product claims in the U.S., and which ones c=
an you actually trust?</p><p style=3D"margin: 0;">=C2=A0</p><p style=3D"mar=
gin: 0;">We've debunked the most widespread cosmetic claims for you in our =
new article =F0=9F=91=87</p></div> </td> </tr></table></th> </tr></table></=
td> </tr></table><table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" ro=
le=3D"presentation" width=3D"100%" align=3D"center" class=3D"r3-o" style=3D=
"table-layout: fixed; width: 100%;"><tr><td class=3D"r14-i" style=3D"backgr=
ound-color: #ffffff; padding-bottom: 10px;"> <table width=3D"100%" cellspac=
ing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><th widt=
h=3D"100%" valign=3D"top" class=3D"r5-c" style=3D"font-weight: normal;"> <t=
able cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"=
 width=3D"100%" class=3D"r6-o" style=3D"table-layout: fixed; width: 100%;">=
<tr><td valign=3D"top" class=3D"r15-i" style=3D"padding-left: 15px; padding=
-right: 15px;"> <table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" b=
order=3D"0" role=3D"presentation"><tr><td class=3D"r16-c" align=3D"center" =
style=3D"font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-to=
p: 15px; valign: top;"> <a href=3D"https://r.bm.yuka.io/mk/cl/f/sh/28xHLtxY=
Q4yZ3yhA7fF9UE0uLoYgspwsDJ/MLwEUPlFoFyj" target=3D"_blank" style=3D"color: =
#0092ff; text-decoration: underline;" sib_link_id=3D"0" templating=3D"n"> <=
img src=3D"https://img.bm.yuka.io/im/sh/CKNmnalox4S5.png?u=3DbLfru2eiMfsd3Z=
co8m17P2ETifIv3CZYbHSD" width=3D"560" title=3D"Lire l'article" border=3D"0"=
 style=3D"display: block; width: 100%;" sib_img_id=3D"1"></a> </td> </tr></=
table></td> </tr></table></th> </tr></table></td> </tr></table><table cells=
pacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"=
100%" align=3D"center" class=3D"r3-o" style=3D"table-layout: fixed; width: =
100%;"><tr><td class=3D"r17-i" style=3D"background-color: #ffffff;"> <table=
 width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"pr=
esentation"><tr><th width=3D"100%" valign=3D"top" class=3D"r5-c" style=3D"f=
ont-weight: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"=
0" role=3D"presentation" width=3D"100%" class=3D"r6-o" style=3D"table-layou=
t: fixed; width: 100%;"><tr><td valign=3D"top" class=3D"r18-i" style=3D"pad=
ding-left: 15px; padding-right: 15px;"> <table width=3D"100%" cellspacing=
=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><td class=
=3D"r19-c" align=3D"center" style=3D"align: center; padding-bottom: 15px; p=
adding-top: 0px; valign: top;"> <table cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" role=3D"presentation" width=3D"168" class=3D"r20-o" style=3D"b=
ackground-color: #01ce5c; border-collapse: separate; border-color: #01ce5c;=
 border-radius: 4px; border-style: solid; border-width: 0px; table-layout: =
fixed; width: 168px;"><tr><td height=3D"18" align=3D"center" valign=3D"top"=
 class=3D"r21-i nl2go-default-textstyle" style=3D"word-break: break-word; b=
ackground-color: #01ce5c; border-radius: 4px; color: #ffffff; font-family: =
arial,helvetica,sans-serif; font-size: 16px; font-style: normal; line-heigh=
t: 1.15; padding-bottom: 12px; padding-top: 12px; text-align: center;"> <a =
href=3D"https://r.bm.yuka.io/mk/cl/f/sh/28xHLtxYQ4z5EZMItCRm0h9UmiqYSmmxeL/=
4pPURVG4mKQx" class=3D"r22-r default-button" target=3D"_blank" title=3D"Wat=
ch the video" data-btn=3D"1" style=3D"font-style: normal; font-weight: norm=
al; line-height: 1.15; text-decoration: none; word-break: break-word; word-=
wrap: break-word; display: block; -webkit-text-size-adjust: none; color: #f=
fffff; font-family: arial,helvetica,sans-serif; font-size: 16px;" sib_link_=
id=3D"1" templating=3D"n"> <span><strong>Go To Article</strong></span></a> =
</td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table=
></td> </tr></table><table cellspacing=3D"0" cellpadding=3D"0" border=3D"0"=
 role=3D"presentation" width=3D"100%" align=3D"center" class=3D"r3-o" style=
=3D"table-layout: fixed; width: 100%;"><tr><td class=3D"r23-i" style=3D"bac=
kground-color: #ffffff; padding-bottom: 2px; padding-left: 20px; padding-ri=
ght: 20px; padding-top: 15px;"> <table width=3D"100%" cellspacing=3D"0" cel=
lpadding=3D"0" border=3D"0" role=3D"presentation"><tr><th width=3D"100%" va=
lign=3D"top" class=3D"r5-c" style=3D"font-weight: normal;"> <table cellspac=
ing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"100=
%" align=3D"left" class=3D"r12-o" style=3D"table-layout: fixed; width: 100%=
;"><tr><td align=3D"left" valign=3D"top" class=3D"r13-i nl2go-default-texts=
tyle" style=3D"color: #3b3f44; font-family: arial,helvetica,sans-serif; fon=
t-size: 16px; word-break: break-word; line-height: 24px; text-align: left;"=
> <div><p style=3D"margin: 0; font-style: normal; font-weight: 400; text-de=
coration-style: initial; text-decoration-thickness: initial;">I hope this w=
ill help you make better choices!</p><p style=3D"margin: 0; font-style: nor=
mal; font-weight: 400; text-decoration-style: initial; text-decoration-thic=
kness: initial;">=C2=A0</p><p style=3D"margin: 0; font-style: normal; font-=
weight: 400; text-decoration-style: initial; text-decoration-thickness: ini=
tial;">Until next time =F0=9F=98=8A</p></div> </td> </tr></table></th> </tr=
></table></td> </tr></table><table cellspacing=3D"0" cellpadding=3D"0" bord=
er=3D"0" role=3D"presentation" width=3D"100%" align=3D"center" class=3D"r3-=
o" style=3D"table-layout: fixed; width: 100%;"><tr><td class=3D"r24-i" styl=
e=3D"background-color: #ffffff; padding-bottom: 20px;"> <table width=3D"100=
%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><=
tr><th width=3D"100%" valign=3D"top" class=3D"r5-c" style=3D"font-weight: n=
ormal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"pr=
esentation" width=3D"100%" class=3D"r6-o" style=3D"table-layout: fixed; wid=
th: 100%;"><tr><td valign=3D"top" class=3D"r15-i" style=3D"padding-left: 15=
px; padding-right: 15px;"> <table width=3D"100%" cellspacing=3D"0" cellpadd=
ing=3D"0" border=3D"0" role=3D"presentation"><tr><td class=3D"r25-c nl2go-d=
efault-textstyle" style=3D"word-break: break-word; color: #3b3f44; font-fam=
ily: arial,helvetica,sans-serif; font-size: 16px; padding-bottom: 15px; pad=
ding-top: 15px;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" r=
ole=3D"presentation" width=3D"100%"><tbody><tr><td style=3D"width: 64px;"> =
<img src=3D"https://img.bm.yuka.io/im/sh/71j3p4pTIUoq.png?u=3DbLfru2eiMfsd4=
5nOnumebekwrFjpL49VRMtF" width=3D"64" border=3D"0" style=3D"vertical-align:=
 middle;" sib_img_id=3D"2"></td> <td style=3D"font-size: 16px; text-align: =
left; font-family: arial,helvetica,sans-serif; padding-left: 16px; mso-line=
-height-rule: exactly; line-height: 22px;"> <strong>Julie</strong><br><span=
>Co-founder</span><br><p style=3D"font-size: 15px; color: #6E7681; margin: =
0px;"> <a href=3D"https://r.bm.yuka.io/mk/cl/f/sh/28xHLtxYQ4zbPA1RejeOXAI5D=
d8Q2jd35N/w-jtJjIcCboB" title=3D"LinkedIn" target=3D"_blank" style=3D"color=
: #0092ff; text-decoration: underline;" sib_link_id=3D"2" templating=3D"n">=
<span style=3D"color: #6E7681;"><u>LinkedIn</u></span></a> | <a href=3D"htt=
ps://r.bm.yuka.io/mk/cl/f/sh/28xHLtxYQ507ZkgaQGr13dQfeXQHcgT8WP/zmqIYvnFesC=
r" title=3D"Instagram" target=3D"_blank" style=3D"color: #0092ff; text-deco=
ration: underline;" sib_link_id=3D"3" templating=3D"n"><span style=3D"color=
: #6E7681;"><u>Instagram</u></span></a> | <a href=3D"https://r.bm.yuka.io/m=
k/cl/f/sh/28xHLtxYQ50dkLLjBo3da6ZG5Ri9CdJDxR/fW1t7KtR0i5k" title=3D"Youtube=
" target=3D"_blank" style=3D"color: #0092ff; text-decoration: underline;" s=
ib_link_id=3D"4" templating=3D"n"><span style=3D"color: #6E7681;"><u>Youtub=
e</u></span></a> </p> </td> </tr></tbody></table></td> </tr></table></td> <=
/tr></table></th> </tr></table></td> </tr></table><table cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=
=3D"center" class=3D"r3-o" style=3D"table-layout: fixed; width: 100%;"><tr>=
<td class=3D"r26-i" style=3D"background-color: #f9fafc; color: #3b3f44; fon=
t-family: arial,helvetica,sans-serif; font-size: 16px; padding-top: 10px;">=
 <table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" rol=
e=3D"presentation"><tr><th width=3D"100%" valign=3D"top" class=3D"r5-c" sty=
le=3D"font-weight: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" bor=
der=3D"0" role=3D"presentation" width=3D"100%" class=3D"r6-o" style=3D"tabl=
e-layout: fixed; width: 100%;"><tr><td valign=3D"top" class=3D"r7-i" style=
=3D"color: #3b3f44; font-family: arial,helvetica,sans-serif; font-size: 16p=
x; padding-left: 15px; padding-right: 15px;"> <table width=3D"100%" cellspa=
cing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><td cla=
ss=3D"r27-c" align=3D"left"> <table cellspacing=3D"0" cellpadding=3D"0" bor=
der=3D"0" role=3D"presentation" width=3D"100%" class=3D"r12-o" style=3D"tab=
le-layout: fixed; width: 100%;"><tr><td align=3D"center" valign=3D"top" cla=
ss=3D"r28-i nl2go-default-textstyle" style=3D"word-break: break-word; color=
: #3b3f44; font-family: arial,helvetica,sans-serif; font-size: 16px; text-a=
lign: center;"> <div><p style=3D"margin: 0; color: #888888; font-family: Ar=
ial,Helvetica,sans-serif; font-size: 14px;"><span style=3D"font-size: 11px;=
">Going bananas over too many emails?</span><br><span style=3D"font-size: 1=
1px;">No problem. Unsubscribe</span><span style=3D"color: #848484; font-siz=
e: 11px;"> </span><a href=3D"https://r.bm.yuka.io/mk/un/v2/sh/28xHBT2yvSJzu=
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48484; font-size: 11px;">.</span><span style=3D"font-size: 11px;">=C2=A0We=
=E2=80=99ll split.</span></p></div> </td> </tr></table></td> </tr></table><=
/td> </tr></table></th> </tr></table></td> </tr></table></td> </tr></table>=
<table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentatio=
n" width=3D"100%" align=3D"center" class=3D"r3-o" style=3D"table-layout: fi=
xed; width: 100%;"><tr><td valign=3D"top" class=3D"r1-i" style=3D"backgroun=
d-color: #f9fafc;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0"=
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p" class=3D"r5-c" style=3D"font-weight: normal;"> <table cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"590" align=3D=
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d height=3D"10" class=3D"r29-i" style=3D"font-size: 10px; line-height: 10px=
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=3D"r1-i" style=3D"background-color: #f9fafc;"> <table cellspacing=3D"0" ce=
llpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"590" align=3D"c=
enter" class=3D"r0-o" style=3D"table-layout: fixed; width: 590px;"><tr><th =
width=3D"100%" valign=3D"top" class=3D"r5-c" style=3D"font-weight: normal;"=
> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentat=
ion" width=3D"590" align=3D"center" class=3D"r3-o" style=3D"table-layout: f=
ixed; width: 590px;"><tr><td height=3D"10" class=3D"r29-i" style=3D"font-si=
ze: 10px; line-height: 10px; background-color: transparent;"> =C2=AD </td> =
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